La nostra storia

The story of Vialora began when David and Alex realized that the backpack market did not offer anything that truly met the needs of those who, like them, love to explore and fully live every experience, from travel to daily commitments. The idea was to create a brand that combined innovative design, functionality and durability, without sacrificing style. During a conversation, the two brothers promised each other to create something special, a product that was not only useful, but that represented the freedom to pursue one's own path.

This is how Vialora was born, a backpack brand designed to accompany every person on every type of journey. The name Vialora comes from the fusion of “via”, the path, and “lora”, which represents the sound of freedom and discovery. Each Vialora backpack is designed to meet the needs of those looking for a reliable and stylish companion, whether it's a trip, a day at work or an excursion out of town but, above all, to offer the perfect balance between style, resistance and organization. Each model is created to last over time, adapt to the pace of modern life and transform together with the wearer.

Vialora is more than a brand: it is the ideal companion for those who love to move, explore and live lightly, but without sacrificing practicality and character.

What is Vialora?

Unique and Innovative Design

Each backpack is a masterpiece of design, the result of a careful study of the most exclusive trends. Made for those who seek not only functionality, but also distinctive style, our backpacks are the emblem of elegance and innovation.

Unmatched Quality and Functionality

Each of our backpacks is designed to guarantee exceptional performance, with a perfect balance between resistance, practicality and comfort. High-quality materials and cutting-edge technical construction offer durable and reliable solutions for those who seek the best.

Versatility Without Compromise

Designed to meet the needs of the modern urban explorer and the sophisticated adventurer, our backpacks offer a perfect combination of practicality and comfort. Every detail is designed to adapt to your daily activities, always ensuring elegance and functionality.

Premium, Timely and Safe Delivery

For us, the shopping experience does not end with the purchase click. We offer exclusive and punctual delivery, with maximum security, to ensure that your backpack arrives in the best conditions, ready to be worn with pride.

Superior Quality and Total Protection

Each backpack is made with selected materials with the utmost care and attention to detail, to offer you unparalleled resistance and total protection for your personal effects. Quality is our promise, safety is our commitment.

24/7 Customer Support, Personalized

Our customer service isn’t just fast, it’s also designed to offer you personalized support, 24/7. Whether it’s an urgent request or tailored advice, we’re here to ensure you have a seamless experience every step of the way.